Brazilians are technology savvy, and that attitude is shared by the government. In europe, germany is ahead in embracing digital trade books, especially fiction, but is clearly behind the us and uk. Interestingly, when asked in a questionnaire if ebooks will have a relevant impact on retailers and publishers by 2015, a much broader consensus is expressed that this is most likely. Sep 03, 2016 global ereader unit sales by year units sold 2015 20,200,000 2014 25,300,000 20 33,900,000 2012 40,000,000 2011 37,900,000 2010 10,400,000 ereader market share market share amazon kindle 41 % barnes. Ebook market size, share, analysis, 20142024 industry report.
Its all taken from their presentation, which is freely available on their website in german. Oct 17, 2019 the expresswire global ebook readers industry research report studies latest ebook readers aspects market size, share, trends, industry summary and ebook readers growth during. As in the us and the uk, germany s ebook sales hit a plateau in the first quarter of 2016. Again, we can see that a large portion of the ebook market includes nonamazon retailers. Data was not yet available as to how the walmart deal had begun to affect market share. Technavios market research analyst predicts the ebook market in the us to grow at an impressive cagr of approximately 14% until 2020. The rising penetration of smartphones and ereaders is a critical factor that propels the growth of the ebooks market in the us as these devices act as an effective platform for the widescale adoption of ebooks. The effective discount amazon receives from random house on its books. The most popular source of ebook market share data comes from author earnings report now known as bookstat. This means each customer has bought about an average of 7 ebooks in 2015. Expertly coauthored by hermann simon founder and chariman of simonkucher and partners strategy and marketing consultants, germany, and skp partners of bostons division, frank f. But some some analysts caution against reliance on the aap stats, citing the emergence of a rapidlygrowing.
The german view of marketgarden and the battle of arnhem, september 1944. In an upbeat report, the german book market is seen as having grown. According to international publishers association, in 20, the book publishing market was dominated by countries such as the u. This led to more units being sold in 2017, but because of a drop in ebook prices 5. Being the second largest ebook market accounting for 15% of all english language ebook sales worldwide in 2017, the situation in the uk is just as interesting as in the us. In june 2019, the walmart website listed four kobo models, the clara, aura h2o, the conventional aura and the 8inch forma model. For 2022, pwc projects a print book industry revenue of 7. Download the global ebook market report for free here. With the increasing prominence of ebook in countries like the u. Dec 02, 2019 book market revenue share of product groups in germany 20172018 number of books published in the u. During 2018, publishdrive also added dangdang to our distribution network, allowing indie authors to reach the rapidly growing chinese ebook market. Ebook readers market share, size 2019 emerging rapidly. The global ebook market is highly fragmented with many independent authors and publishers.
Dec 17, 20 new estimates show that amazons ebook market share is shrinking in germany 17 december, 20 24 june, 2014 amazon, ebook sales 3 comments ask most publishing industry pundits and theyll tell you that amazon dominates 4 ebook markets. Find industry analysis, statistics, trends, data and forecasts on global book publishing from ibisworld. Nov 16, 2014 buchreport reported on friday that the the latest figures from market research firm gfk show that the kindle store was losing market share to tolino. The us ebook market in 2014 the nielsen view published june 2, 2015 by philip jones. Barbara thiele, chief product officer at berlinbased print and ebook publishing platform, epubli, gives us the lowdown on the german market and offers her top tips for writers hoping to crack it. Germanys ebook market is growing particularly fast. Even though it may take a while until sales figures of digital books in germany will approach those on the us and uk markets, it seems the ebook is settling in. Oct 02, 20 germanys ebook market is growing particularly fast. Use features like bookmarks, note taking and highlighting while.
In june 2016, the german publishers and booksellers association presented new numbers for the growth of the book and ebook market in germany in 2015 and the previous years. Increasing focus of premium optical brands on quality materials and classic designs is expected to offer growth potentials for the eyewear industry. A guide to greater profits in highly contested markets is an important and timely study of the issues. Oct 17, 2019 press release ebook readers market share, size 2019 emerging rapidly with global latest trends, growth, revenue, demand and forecast to 2025. The global ebook report 2016 publishers forum berlin. Germany is the second largest market in europe after the uk for books in english.
The survey, carried out between marchmay 20, has revealed 79%. Feb 14, 2020 paperback market revenue share in germany 20172018, by product group number of new book titles published in japan 20072016 children. Amazon has an even bigger share of the ebook market than. The german view of marketgarden and the battle of arnhem september 1944 kindle edition by kershaw, robert.
Part of the problem with this graph is that amazon is not just a bookseller but also a marketplace for other booksellers. Ebook market share 2019 ebooks make up 18% of total book sales. Industry market research reports, statistics, analysis, data, trends and forecasts. German ebook market estimated to exceed 100 million euros in.
Sep 12, 20 an ofcom study into consumers digital consumption has found that amazon has a dominant 79% share of the ebook market in the uk. Book market revenue in germany from 20 to 2022 in million euros this statistic shows data on the book market revenue in germany from 20 to 2022. It is no surprise though to read that the us is the biggest ebook market by far, but if you are focusing your ebook marketing towards uk readers, you may be wasting your time, and money, as the uk represents only 3% of the global ebook market. Books market size, share, analysis global industry report. German retail market, being highly concentrated regarding the market share of the top three retail chains, tends to experience a high level of private label penetration.
Jun 02, 2015 the us ebook market in 2014 the nielsen view published june 2, 2015 by philip jones. It states that the german ebook market share has grown from 3. Ebook sales in germany up, revenue down publishing. Booksellers can upload their inventories to amazon and tap into a far greater market than their store would allow, and it gives the consumer the ability to find more books from more resellers. Global eyewear market size, share, trends report, 20202027. Germanys export market share increased since 2000, while most industrial countries experienced declines. The ecosystem of digital books and reading any observers of the global book business spent much of 2011 marveling at the pace of ebook penetration in the united states. There is currently no publicly available data on which retailer has what market share. The report finds that amazon can lay claim to 74% of the units sold in the us ebook market, and 71% of the dollars spent. When looking at amazon market share data in 2018, the numbers stayed the same. This statistic displays the consumer market revenue share of ebooks in germany from 2010 to 2019.
The buying decision in case of this segment is with the consumer. Books market size, share, analysis global industry. It is not clear whether these sales are considered part of amazons share by the maker of this graph. The german book market statistics for 2017 show flat overall book sales coming from fewer book buyers, solid bookstore performance, and level ebook sales. Tolino used to release new estimates on a regular basis, but. The us ebook market in 2014 the nielsen view the bookseller. Ebook sales dip amid a rising uk book market emarketer. Oct 10, 2011 interestingly, when asked in a questionnaire if ebooks will have a relevant impact on retailers and publishers by 2015, a much broader consensus is expressed that this is most likely. The ebook market in germany growth in 2014 and perspectives. Most of the genres such as fiction, nonfiction, literature, young children are covered under this segment. Sales volume of ebooks on the consumer market in germany from 2010 to. Jun 08, 2018 this led to more units being sold in 2017, but because of a drop in ebook prices 5.
Amazon has 79% of ebook market in uk the bookseller. Global book publishing industry data, trends, stats. Technical development and sophistication of reading devices that provide a similar experience to that of reading an actual book is the key factor driving the global ebook market. Ebook market in the us 20162020 share and discover. Ebook market global ebook industry size, share, growth, analysis, research and forecast report, 2014 to 2024 ebook market global ebook market size was valued at usd 15.
Of these, approximately 20% are onlineonly works, a share that continues to rise. The reason i decided to write this analysis are twofold one, i think there is an enormous amount of misinformation as it relates to ebook data. Mar 16, 2017 books sales in the uk rose 6% last year, according to nielsen data, buoyed by increased purchases of physical books. Us publishers are now prepared to eschew volume market share and instead focus on value sales, i. Development of the german book and ebook market from 2005 to. Physical bookstores have retained a market share in germany of 47. New estimates show that amazons ebook market share is.
The wischenbart report 2015 estimates the ebook market share to be 4. Apr 01, 2006 expertly coauthored by hermann simon founder and chariman of simonkucher and partners strategy and marketing consultants, germany, and skp partners of bostons division, frank f. The ebook market in china intense competition gives way to orderly expansion. On a monthbymonth basis, schulte writes that revenue reports were volatile in 2018, with an increase of 12. North america held the highest market share of 58% in the global ebooks market in 2017, out of which the united states recorded the highest market revenue in 2017. Something like 99% of consumer ebook sales are made through just five major ebook retailers. Its all taken from their presentation, which is freely available on their website in german the physical book market. Sales share in the german ebook market 202018, by product. As of august 2018, amazons kindle ereader had an 83. Global ereader unit sales by year units sold 2015 20,200,000 2014 25,300,000 20 33,900,000 2012 40,000,000 2011 37,900,000 2010 10,400,000 ereader market share market share amazon kindle 41 % barnes. Newer numbers show that in the first three quarters of 2016, the german ebook market increased by 1. Produced in cooperation with market research company media control, borsenblatt data shows that germanys book market is overall quite stable, despite some swings throughout the year. Ebook sales dip amid a rising uk book market ecommerces share of sales up incrementally.
An ebook is the digital or electronic version of a book and can be read on various devices such as specific ereaders e. Thailand ebooks market research share and discover. Thailand ebooks market research study and white paper. Ebook readers market share, size 2019 emerging rapidly with. The share of the private labels in the total market in germany was 35. Even though it may take a while until sales figures of digital books in germany will approach those on the us and uk markets, it seems the ebook is settling in comfortably and is expected to keep rising.
Ebook market share of trade in % ebook revenue share of surveyed publishers in % ebook market growth, %. Overall the ebook market growth is much slower than anticipated, we still have a single digit market share of ebooks as a share of the total market. Ebook market global industry analysis, size, share, growth. Determining thai readership motivations and habits in order to determine market viability of a dedicated slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Toc frankfurt launches with a global ebook market survey. However, the market for printed books is declining with the digitization of books and its easy availability and exchange. Overall, most of the important trade publishers talk about market share of 1520%, sometimes in the backlist section, the ebooks are much higher.
The number of households that have purchased an ebook in the past three years has increased by over 50% in germany. According to nielsen book data, announced in time for the start of this weeks. Weve previously looked at how popular shopify is in the ecommerce world, but we wanted to get a more general view of the canadian companys market share what we found were interesting numbers that help see where shopify is at, how big. Physical bookstores have retained a market share in germany of. An ofcom study into consumers digital consumption has found that amazon has a dominant 79% share of the ebook market in the uk. What explains germanys rebounding export market share. It is quite common to buy books through amazon but you are actually purchasing it from a third party, a small bookstore or individual. Key players in the market adopt strategies such as jointventures and partnerships with small and regional publishers to gain. Cracking the german book market the writing platform. Ibisworld industry market research, reports, and statistics.
Amazon accounts for the majority of those sales, with ibooks coming in second with about 10% to 12% of sales. In the digital realm, ebook sales fell by 4%, but ecommerce expanded its share of the countrys overall book business. Get up to speed on any industry with comprehensive intelligence that is easy to read. The borsenverein des deutschen buchhandels publishes quarterly developments in the ebook market in. Germany appears to be the next market to see a slowdown in ebook sales and market share, according to the latest ebook quarterly report from the german publishers and booksellers association, in cooperation with gfk entertainment. Development of the german book and ebook market from 2005. Amazons kdp, apples ibooks author and smashwords inc. The global ebook market is projected to grow at a cagr of 3. The global eyewear market size was valued at usd 8. Buchreport reported on friday that the the latest figures from market research firm gfk show that the kindle store was losing market share to tolino.
This analysis was written late 2019, for use in projecting your 2020 plans. In the 3rd quarter of 2014, the consortium of media retailers that make up the tolino alliance accounted for 45% of the german ebook market, while amazon only accounted for 39%. In august 2019, the american association of publishers, which represents mostly traditional book publishers, reported that, among their members, ebook sales accounted for 14. Part of that discount comes in the form of marketing development funds, which amazon requires publishers to pay if they. New estimates show that amazons ebook market share is shrinking in germany 17 december, 20 24 june, 2014 amazon, ebook sales 3 comments ask most publishing industry pundits and theyll tell you that amazon dominates. A guide to greater profits in highly contested markets is an important and timely study of the issues concerning adoptive profit versus market share. Ebook market global industry analysis, size, share. The report noted that ebooks made up about 5 percent of the german book market in mid20, up from 2. Download it once and read it on your kindle device, pc, phones or tablets. Amazon actually does a lot of good for independent booksellers, at least from the business side of things. This study explores four explanations and evaluates their empirical contributions.